I don't know about you, but currently my wallet is bursting with loyalty/discount cards from various retailers. Several of them are valuable because they offer you access to sales that you would otherwise miss out on without the card. A couple of these are PetsMart and CVS. Others, however, track your purchases and reward you with coupons or other discounts when you have spent a certain amount at their store. Last time I went to Arby's (about a month ago), I was handed a discount card. Seems a bit silly to me, but I'm sure there are folks out there racking up points to earn free roast beef.
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